It’s no secret that the COVID-19 pandemic has severely impacted the world. Institutions and businesses have closed their doors during the pandemic, with some having a hard time recovering from their losses. Despite the struggle that we are currently experiencing, there are businesses that continued to push through and learned to pivot during the pandemic. Here are the three inspiring businesses that pivoted successfully during the pandemic:
It started off as just wanting to sell extra copies of his vinyl collection in 2017. Robert and Tasha Tuazon, owners of Backspacer Records, saw the potential in this business and decided to go further. In 2019, they established their retail store in their friend’s Kapitolyo bar. They had to stop their operations when the pandemic started, but this did not discourage them. Instead, they used the time as an opportunity to build their own ecommerce site, shifting from operating from just their social media platforms. According to Robert, making the shift was the best business decision that they’ve done.
Sir Jess/Suarez Enterprise
Giving back to the community has been one of their missions. The Sir Jess/Suarez Enterprise is known for their food products, namely their “Healthy and Savory” piaya and “Quail in the Bottle” which is their version of adobo quail flakes. With their mission of giving back, they were able to do this by employing farmers and their families, and getting their sources from local suppliers. Now, they are distributing their products in retail stores nationwide. To combat the challenges of the pandemic, they partnered with a logistics company for the shipment of products. In addition to this, the market for their products have become popular, due to the demand for “healthy products”.
ASAPKAPA (Alyansang Samahan para sa Kaunlaran at Pangkabuhayan)
With the help of the Department of Agriculture, a group of farmers that were affected by the Yolanda typhoon in East Samar were able to form this association. Their goal was to promote the production of cassava and to add value with the production of cassava chips. Members of this association received training and capital for their businesses. Their primary market was school canteens, which was a setback for them when the pandemic hit due to schools shutting down. With this, they had to cease production and employees had to be laid off. In response to this, they decided to lessen their dependence on cassava and to diversify into different vegetables and blue ternate flower tea, which is considered to be a health-stimulating drink.
These are some of the businesses that were able to rise above the unprecedented challenges brought by the pandemic. They managed to awaken their entrepreneurial spirit and brought innovative solutions in order to survive and thrive.