Building a brand isn’t an overnight process. It takes a lot of time, effort, and creative prowess. But then, the rewards are worth the labor — customer loyalty and trust, the two essential foundations for your brand to thrive.
To build a brand that sticks in the mind of your customers, you need to come up with creative ways that can help you stand out from the rest. Here are some ways to have a sticky brand.
1. Have a compelling narrative
Humans love good stories. When we read or listen to good stories, our brain releases dopamine, a neurotransmitter (which is also a hormone) that affects our behavior and physical functions geared towards a positive response to the story we just encountered.
To capture the heart of your target market, make your story relatable and authentic. While it’s good to share what you can offer, you can also share how you are trying to solve a particular problem and how you are making the world a better place. Instead of focusing on your products or services, share your purpose — why your brand exists.
2. Collaborate with influencers and community leaders
If you’re aiming for brand awareness, you can reach out to influencers or community managers/leaders from your industry and have them experience or try your products/services. But you have to be careful with this, make sure that your services and products are ready for launch before inviting influencers to avoid getting a bad review which can hurt your brand. You needn’t go far or hire the most popular influencers out there especially if you’re relatively new in the industry. Your friends—word of mouth still works! — and connections with a large social media following and great online presence in your industry can provide the reach you need.
3. Brand your package
A branded packaging in itself is a great marketing opportunity. The thought, creativity, and story that come with design, logo, and overall look of your packaging are essential in how potential customers will remember you.
4. Engage with your customers online
To reinforce your love for your loyal customers, take time to read and write back to their feedback. Replying to their inquiries or questions immediately can help increase customer satisfaction. If they have suggestions on how to improve your service, make sure that you take them into consideration.
If you’ve got Twitter (where all sorts of interactions take place) take cues from Wendy’s Twitter page on how to handle positive reactions and not-so-positive ones.
It is a learning curve to build a brand. Not all ‘tried and true’ strategies work with the same level of success for everyone. But with commitment, dedication, and the openness to learn, you can gain customer trust and loyalty, the core foundations vital to your success.
How would you want to be known? Share with us in the comments!