With everything that’s been happening in the world, now more than ever, acts of
appreciation and generosity are delightfully welcomed. As an entrepreneur, you should take
this time to express your appreciation for all the people helping your business grow and
From clients to employees and your community, let’s count the ways you can give back:
1. Sponsor charity events
If your company is great at something (e.g. marketing), you can lend your expertise and
platform to charities that may need them. It will help these causes to reach a wider
audience and achieve their goals for social good.
Conscious consumers love knowing where their money is going and what kind of
causes their purchases support. Therefore, when your company sponsors charity
events, it’s a win-win situation for you and the charity you support.
Cause-related marketing boosts your company’s reputation both to prospective clients
and existing customers because they will get to know your values.
2. Set up annual scholarships
Education is an invaluable investment. When you support a few students who show
promise by offering them scholarship and internship opportunities, they may become a
great asset to your company later on.
If you’re a new company, you can start by supporting one or two students a year,
gradually increasing your beneficiaries as your business grows.
3. Reward your employees
How you interact with people is important in business; great rapport shouldn’t end with
clients and customers. When employees are treated well and are well-compensated,
they are statistically more likely to stay in your company.
In order to have a truly upstanding business, you need to find ways to keep your talent.
That means treating your employees well, giving them proper compensation, and
providing ways they could improve themselves within your company.
4. Partner with NGOs
Nothing can boost your philanthropic reputation quite like a partnership with NGOs to
support educational, environmental, health, and other social initiatives.
Partnering with NGOs will improve your standing in the community, as well as
showcase your brand values. Simply writing a cheque isn’t going to cut it, though. You
have to be proactive in your philanthropy and encourage your team to do the same. Give
back to the community, and they will consider you a gift that keeps on giving.
The old saying goes: it’s better to give than to receive. But in the business world, we
know everything we give needs to have great returns; otherwise, they aren’t wise
The ideas we’ve listed are just some great ways to ensure that your generosity will also
have tremendous returns.
Do you have other ways to give back to others? Share them in the comments below!